A Legacy of Discipline.
A Future Shaped
by
Purpose.
Assets
The Values That
Shape Everything We Do
Our Core Values aren’t a checklist — they’re the framework for how we add value to every project, every relationship, and every decision.
Our team lives by a set of values that have guided us for over three decades. At the core of Fifth Corner is a belief that real estate, done right, reflects the integrity of the people behind it. These values — Character, Competence, Communication, and Community — inform everything we do, from how we treat partners to how we steward properties. When paired with Capital, they form the quiet force behind our strategy: relationships that last, results that matter, and places that make a difference.
Core Values
We believe that 5C leaders with morally strong core values are at the center of every great, sustainable organization. As a 5C organization, we seek to promote a core value framework that reflects the intent of America’s Founding Fathers—“In God We Trust”—as our own and recognize that the core values of our nation and of our Company flow from God. While we respect people of all faiths and do not attempt to judge a person’s core values, we do expect 5C leaders to exhibit a commitment to high moral character, competence, communication, and community.
Character
We believe character flows out of an individual’s core values. At its root character is knowing the difference between right and wrong, even when no one is watching, and having the courage and integrity to make wise choices. Legendary Coach John Wooden used “two sets of three” to guide him: “Never lie, never cheat, never steal. Don’t whine, don’t complain, don’t make excuses.” We use these as a starting point for 5C character. Finally, a 5C leader values and practices moral ethics, good judgement, restraint, and courage.
Competence
We believe 5C leaders have a passion for sustainable excellence in their personal and professional lives. This is the heartbeat of competence. 5C leaders have a thirst for knowledge and learning, seek each other’s counsel, and try to eliminate the kind of self-serving pride that kills teamwork. Although excellence is our goal, we understand that occasional failure is an unavoidable consequence of courageous leadership, and agree with C.S. Lewis that “Failures… are fingerposts on the road to achievement. One fails forward toward success.”
Communication
We believe 5C leaders take communication seriously and strive to become the best they can be in this crucial area of life. Peter Drucker, the father of American management, was on point when he said, “Sixty percent of all management problems result from faulty communication.” The core of 5C communication is courageous truth, balanced by the timeless adage espoused by William Barclay and others: “Before speaking, one should ask: 1) Is it true? 2) Is it necessary? 3) Is it kind?” A 5C leader strives toward excellence in written and oral communication.
Community
We believe 5C leaders and the 5C organization they represent have a moral responsibility for active helpfulness within the communities in which they live and serve. This begins with one’s team members and their families and then extends to those who live in the communities we serve. Our goal, as individuals and as a Company, is to leave the communities we serve better than we found them. We do this through our active investment and through the gift of our time and talents.
The Right
People, Principles & Places
We believe the foundation of great real estate isn’t the property — it’s the people who bring it to life.
Behind every Fifth Corner property is a team that cares — not just about the numbers, but about the people, the place, and the legacy. Our values guide every decision we make. We take the time to understand neighborhoods, invest in relationships, and build with the long view in mind. Because when we lead with integrity and show up with intention, we create more than strong returns — we create places people can believe in.
Where We Started
Shapes Where We're Going
Decades ago our leadership team laid the groundwork for what would become a legacy of discipline and performance.
Fifth Corner didn’t begin in a boardroom — it began with a belief: that real estate could be more than square footage and spreadsheets. It could shape neighborhoods, elevate communities, and generate value that endures. Before founding the firm, our leadership team built and led AmREIT — a nationally recognized, publicly-traded REIT focused on urban, street-facing retail. Over more than two decades, they grew the platform from $50 million to $1.5 billion in assets, culminating in a successful sale to EDENS in 2015. That experience shaped not only our strategy, but the values that continue to guide us today.
